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YOU'RE WATCHING FUNTV
FUNTV network ID's are integral to the platform, like any logo identification for channels like Nickelodeon or Cartoon Network. I'm an illustrator at heart, so I jumped at the chance to make as many variations of the FUNTV logo as I could.
The process of creating this video began by compiling as many versions of the logo as I could, both in 2D and 3D. I collaborated with my team at Cedar Fair to create roughly 30 logo variations that existed as still images and short animated clips. The variations were then spliced together in After Effects, changing in tandem with the rhythm of the song I chose from our licensed sound library.
BUILDING THE CONCEPT
I'm a big fan of retro aesthetics and nostalgia in design, so most of the logo variations I worked on followed that theme. I used both Adobe Illustrator and Photoshop to help me reach the end results I sought after. I took inspiration from movies, brands, and other media that existed all around me.
This project proved to be a ton of fun and allowed me full creative freedom when it came to how I designed each variation of the FUNTV logo. I experimented with various tools in the programs I was using, as well as color schemes, shapes, and cool effects that were at my disposal. I wanted the finished result to have some element of chaos while ultimately tying back to the familiar shapes of the basic black, white, and red logo park guests see all the time.
While a majority of the logo variations existed as still images, I included animated versions to help break up the pacing of the video. It was important for me to make sure that the animated versions remained consistent with the size and placement of the original logo, but were still able to transition in and out of each other.
Below are a few examples of the animated logo variations I included in the final clip.
Designers / Animators: Jerry Schedel, Foster Eber, Johnathan Briar
Music: "Ditty Bomb" - Dani Jalali
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