YOU'RE WATCHING FUNTV
THE IDEA
Network ID's play an integral role on the FUNTV channel, and many ID videos have been made long before I joined the team at Six Flags. I wanted to create my own network ID that encapsulates the playful energy of our parks while also playing into my strengths as an illustrator.
THE PROCESS
The process of creating this video began by compiling as many versions of the logo as I could, both in 2D and 3D. I collaborated with my team at Six Flags to create roughly 30 logo variations that existed as still images and short animated clips. The variations were then spliced together in After Effects, changing in tandem with the rhythm of the song I chose from our licensed sound library.
BUILDING THE CONCEPT
I'm a big fan of retro and nostalgic aesthetics in design, so most of the logo variations I worked on followed that theme. I used both Adobe Illustrator and Photoshop to help me reach the end results I sought after. I took inspiration from movies, brands, and other media that existed all around me.
This project proved to be a ton of fun and allowed me full creative freedom when it came to how I designed each variation of the FUNTV logo. I experimented with various tools in the programs I was using, as well as color schemes, shapes, and cool effects that were at my disposal. I wanted the finished result to have some element of chaos while ultimately tying back to the familiar shapes of the basic black, white, and red logo park guests see all the time.
ANIMATION
While a majority of the logo variations exist as still images, I included animated versions to help break up the pacing of the video. It was important for me to make sure that the animated versions remained consistent with the size and placement of the original logo, but were still able to transition seamlessly from one version to the next.
Below are a few examples of the animated logo variations I included in the final clip.
CREDITS
Designers / Animators: Jerry Schedel, Foster Eber, Johnathan Briar
Music: "Ditty Bomb" - Dani Jalali